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Mass Media in a Changing World, by George Rodman
Ebook Mass Media in a Changing World, by George Rodman
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Mass Media in a Changing World introduces students to the world of media through a unique structure that makes the material easily intelligible and meaningful to their lives. Each chapter is divided into three-part narrative sections: history, industry, and controversy. Mass Media in a Changing World is the story of where the media came from, why they do what they do, and why those actions cause controversies. The new fourth edition features coverage of new media and the significance of mobile media in mass communication including new sections on the convergence of economics of the online and mobile industries and the history of mobile media.
- Sales Rank: #55329 in Books
- Published on: 2011-02-03
- Ingredients: Example Ingredients
- Format: Box set
- Original language: English
- Number of items: 1
- Dimensions: 10.80" h x .80" w x 8.50" l, 2.35 pounds
- Binding: Paperback
- 528 pages
About the Author
George Rodman is professor and chair of the Department of Television and Radio at Brooklyn College of the City University of New York, where he has taught for 30 years. His research interests include the role of humor in human communication and the effect of communication technology on psychological well-being.
Rodman is the author, coauthor, and editor of several books, including ten editions of Understanding Human Communication (with Ron Adler, Oxford University Press), four editions of Mass Media Issues (Science Research Associates and Kendall/Hunt), Making Sense of Media (Allyn & Bacon, 2001, and four books on public speaking, including The New Public Speaker (Harcourt Brace, 1997), a book that features the role of public speaking in the media-information age. He has written for newspapers, magazines, journals, film, television, radio, and multimedia programs. He has appeared as both host and guest on local television programs. While in graduate school, he was a winner on The Dating Game on ABC.
Rodman has been listed i Who's Who in Entertainment and Who's Who in Education. He serves as the faculty adviser to The Excelsior, one of a pair of competing campus newspapers that were named third in the nation by the 2005 Princeton Review of America's Best Colleges. In 2005 he was nmaed the Bernard H. Stern Professor of Humor and was awarded the Brooklyn College Award for Excellence in College Citizenship. He has been voted "Favorite Teacher" by graduating seniors several times, most recently in 2008.
In a way, Rodman is genetically predisposed to an interest in mass media. His grandmother was a first cousin to, and grew up with, Hollywood mogul Cecil B. DeMille. His grandfather was a personal lab assistant to Thomas Edison, and was later president of the Radio Manufacturers Association. His father's start-up business ventures included importing European recording equipment, printing, and computer manufacturing.
Rodman lives in Garden City, New York, with his wife Linda and three children: Jennifer, Alexandra, and Dean.
Most helpful customer reviews
2 of 2 people found the following review helpful.
Practical experience meshes with academic theory
By Dana E. Creasy
I was privileged to review the proofs of the first edition of this book prior to its first publication (by a different publisher) while in graduate school. One reason I was asked to do so was from my perspective of over 20 years in the radio and television industries, mostly on the network level. Another was I had met the author while applying to Brooklyn College for graduate school, although I eventually went somewhere else. The review process helped me to get inside Rodman's mind and see what he was trying to accomplish, and - hopefully, through my remarks in the review reports - help guide that process in a positive way.
Several years later, I began teaching college myself and selected the text and accompanying workbook for my basic introductory course to mass media. I found that the three-fold approach in each chapter provided not only the encyclopedic knowledge necessary, but with the meshing of industry examples and discussion of controversies, the solid underpinnings of a good understanding of the mass media students need.
I've used this book in two editions and in two colleges and find it well received for the most part, with a few who don't quite "get it" of course, and many of my students have said that combined with my lecture style of using the book to reinforce stories from my professional world experience, it helped them focus on a field within mass communications that really interested them.
I really don't think you could go wrong with picking George Rodman's book for a class. Of the many, many texts for an introductory media course, this stands out with the best of them!
2 of 2 people found the following review helpful.
good, with notable exceptions
By Alchymyst
bought this for a college course in Mass Media. Good basics, however, it is a 2009 edition, and some of the info should have been updated - for example it lists "hotwired" (now WIRED) as an example of online media - but hotwired stopped publishing in 2006. Also, the index is kinda spotty, meaning that some key terms are not even listed, and others are listed as being on a certain page, but they are not. I expect a bit more rigorous fact checking and editing from a textbook. Also at least one passage so far seems to have been directly lifted from a 10 year old NYT article without attribution - naughty naughty. I tried to leave feedback on their online "student companion" website, but the feedback feature has been disabled. Since this is a required text, I had to buy it, but if I was teaching the course I might shop around for a better text.
1 of 1 people found the following review helpful.
As promised. A textbook.
By Adam Graham
Clean and neat. Just as described. The text itself is a little ADD in style. I find I have to really make sure I haven't missed anything. There are lots of sidebars and content in boxes and things like that.
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